Who is this service for?

Often working alongside public relations agencies, we help executives up to and including the C-suite prepare for media interviews to ensure they are productive and the executive's voice is heard. We also help executives preparing to deliver keynote speeches and our value goes beyond this as many of the skills are transferrable to other stakeholders.

What actually happens?

A team often including an experienced journalist and a camera expert will offer input and advice on what journalists, podcasters and other media professionals will need. The core of the sessions, however, is a practical interview session under lights and playback/feedback on the spot. We do this at least twice.

How long does it take?

A basic half-day session will take three and a half hours for up to three delegates.

How much does it cost?

Costs vary but a three-person half-day session will cost £2320 plus VAT. This excludes travel. Extras can include the hire of premises or indeed a full-blown TV studio if required.

What is your catchment area?

We are based in London but over the last couple of years we've worked in Greece, Bahrain and elsewhere. Just ask – we can probably make it work!

Loose format, beware loose talk!

Podcasting - support your clients

The rules have changed - the format is longer and the style casual

Support your clients in the new environment

Podcast proficiency: prep your clients now

At a glance

Takeaway: Increased toolset and skills in supporting clients who are about to go into the more relaxed podcast environment; also allow them to build better relationships with podcast hosts as they supply increasing amounts of guests on the right wavelength

Who it’s for: PR professionals at all levels

Format and length: Half a day for up to five people at your office

Delivered by: Guy Clapperton

Price: £1620 + VAT

Podcasts have changed the way people are interviewed and how they perform – and your clients need your support. The new environment which is longer form, might involve an hour’s chat (and it will feel like chat) and may or may not be on video, works a little differently from a more traditional media scenario.

This session equips your colleagues to train their spokespeople on aiming for a vibe rather than sticking to a script, looking at storytelling skills and avoiding clunky pivots with practical exercises using people’s phone mics. The agency will then be able to charge for this, develop relationships with podcast hosts and in some cases cut down on time-consuming preparation of briefing documents.

Our trainer Guy is an experienced podcaster himself and his show, “The Near Futurist”, has been running since late 2018. In addition he has been a journalist since 1989 and knows what interviewers look for – and how to deliver it. This course covers up to five delegates for half a day and aims squarely at the PR professional wanting to arm themselves with the skills to support their clients in a podcast environment.

To talk this through drop our VA Jo a note and she’ll find a slot for us to talk. Need something else?

Check our basic media training offering for the essentials.

Have a look at our Spokesperson Checkup to find out where your clients stand.

Browse our On Camera course for more traditonal media skills in vision.

Ready to get started?

The first step is to have a conversation to establish how we can support you and your clients. Let's talkl.

Let's have a chat