For over 20 years, Clapperton Media Training has partnered with Public Relations professionals to prepare clients fully for any media situation whether in the UK or overseas. The end result? A confident, polished media presence that positions you and your business in the best possible light.
Working with Guy has been essential in ensuring our spokespeople have been fully prepared.
Gary Turner, co-founder and UK managing director, Xero UK
The media training went fantastically; our spokespeople did great as a result
James Paterson, consumer PR, Currys PC World
When we provide media training for our technology clients we can always rely on Guy to deliver the goods and represent our agency in a professional manner.
Frank Smith, MD, Context Public Relations
What we requested was a complex programme of media training sessions. What we received was a masterclass.
Nick Henderson, Comms Manager, Encyclis
We worked with Guy and his team and highly recommend them to any business leader about to set off on the daunting journey of becoming a media spokesperson in our highly connected world
Zarina Banu, head of PR, CrowdCube
Guy’s friendly and approachable demeanour puts our teams at ease and creates a really positive environment to learn and ask questions
Louise Palmer, Wildfire PR
Guy’s Pitching Masterclass was so insightful and provided the team with knowledge, tips and skills for their future pitches
Vicki Curtis, head of media, Whiteoaks International
Guy came to Budapest and led an absolutely thorough media training day. It was a great experience for everyone.
Gergely Verba, PR and content manager, NNG Software
Guy has the ability to create sessions which are actionable. I always come away with a clear view of what’s working well - and the qualities to harness - but also areas for improvement and how to improve.
Katie de Cozar, Head of Communications, Checkout.com
Guy and Paul struck a great balance between structured feedback and a relaxed, humorous tone that made the experience both effective and enjoyable.
Saskia Stähle-Thamm, PR Director, Emea, Zendesk
For anyone wondering, I cannot recommend Guy enough. I was really fortunate to go through PR training with almost 2 years ago now and it was the most engaging, insightful and helpful time we spent together.
Tom Nash, senior HR business partner, Pluxee
I would definitely reccommend the full studio experience for any execs looking to gain confidence with broadcast interviews. The feedback was detailed and extensive, as were the follow up notes.
Rebecca Graham, Babel PR
Guy combines a great depth of knowledge with an ability to make sessions engaging and genuinely fun, which puts people at ease quickly, gives clear and constructive feedback, and ensures learning sticks
Katy Branson, Head of Communications, TM Forum
“Calm, considered wisdom with a sidestep of mischief,” says one client!
You’re probably here because you need help with presentations or media interviews.
You or your client may be due to speak to a journalist or other influencer. You’re concerned you’ll be misquoted, misunderstood, or the interviewer might just stick to their own agenda and override your points. You’ll want any skills you acquire to go beyond those situations too – you might want to be more effective communicating with colleagues, prospective investors, the public, all sorts of people. You need to go beyond media training.
You come to us because we are a team of senior, experienced media professionals and we work either alongside your PR company or independently. You can choose from offerings including media training and coaching. You will leave our sessions with the tools and confidence to take control and ensure your media and presentation performance serves your business well and that your learnings can be transferred elsewhere.
What do you need? Check the services page for an idea of what we offer.
Who is this service for?
Often working alongside public relations agencies, we help executives up to and including the C-suite prepare for media interviews to ensure they are productive and the executive’s voice is heard. We also help executives preparing to deliver keynote speeches and our value goes beyond this as many of the skills are transferrable to other stakeholders.
What actually happens?
A team often including an experienced journalist and a camera expert will offer input and advice on what journalists, podcasters and other media professionals will need. The core of the sessions, however, is a practical interview session under lights and playback/feedback on the spot. We do this at least twice.
How long does it take?
A basic half-day session will take three and a half hours for up to three delegates.
How much does it cost?
Costs vary but a three-person half-day session will cost £2320 plus VAT. This excludes travel. Extras can include the hire of premises or indeed a full-blown TV studio if required.
What is your catchment area?
We are based in London but over the last couple of years we’ve worked in Greece, Bahrain and elsewhere. Just ask – we can probably make it work!
Looking for Guy Clapperton’s keynoting and event MC-ing page? Click here to find it.
We’ve worked with some of the technology industry’s leading names and you’ll find testimonials from a handful dotted around this website. Logos reproduced with permission.
