In the press

We keep telling you we’ll work towards polishing your messages and making your messages work for you – which is great but do we do the same for our own business? Here’s a bit of evidence.

2026: Why banning AI writing could backfire: from PR Week

July 2026: Guy spoke to Emedia Monitor about the basics of media training.

June 2026: opinion piece in PR Week on the use of AI in the PR industry.He says a ban is going to show our age.

2025: PR isn’t dead for PR Week, winning an award, Gregg Wallace

Last entry for 2025 – 17th December Sir Martin Sorrell was on the Today programme on Radio 4 dismissing the PR industry as dead; on the 22nd Guy was among those quoted by PR Week objecting to both the tone and the substance of the interview.

Very late 2025 and Guy was talking to Nigel Sarbutts about winning as one of the inaugural Independent Impact 50 people in the PR industry.

July 2025 and Guy was being interviewed by the Brandinc PR Podcast offering media insights Stateside – always a delight to be a guest on a US podcast! The link takes you to the video version.

Also in July 2025 Guy was quoted in PR Week on Gregg Wallace’s PR crisis and was pleased to see his quote forming the headline! In case anyone needs reminding, Wallace had been accused of sexual misconduct and the production company involved in the programme for which he was best known sacked him – upon which he decided to issue a statement blaming everyone else on his social media channels. PR Week asked Guy and a number of other experts what they thought – this was the second time the publication had asked what Guy thought about this.

January 2025: lead trainer Guy got the year off to a decent start with this piece for the Chartered Institute of Public Relations’ house magazine, Influence, on why media training can’t be a one-and-done deal.

2024: Motivation for a trainer

October 2024 and Guy was on Sophie Milliken MBE’s “Beyond the Bio” podcast – click the image to listen. Guy discusses his motivation to help people as a trainer and what the real benefits are of going into any communications situation thoroughly prepared.

Earlier in the month he was talking to Communication Intelligence in the US about an interview that suffered some backlash – read his commentary here.

September 2024 and Guy was talking to the “Who Do You Think You Are” podcast from A3 Communications:

Tik Tok Videos and PR disasters for PR Moment

Earlier in the year PRmoment asked Guy for his view on Tik Tok videos – he drew heavily on his mid-life crisis and they published this. In early 2024 the same publication did a round-up of PR disasters in 2023 and he nominated two.

Podcast interview: “The Rest Is PR” spoke to Guy about media training here.

Video podcast interview: December 2023 and Guy was talking to Socially Unacceptable:

2023: Philip Schofield’s career tumble in PR Week

PR Week: In 2023 Philip Schofield fell from grace as a leading TV presenter on ITV. Guy told PR Week it had always been a mistake to pretend TV presenters were one big happy family.

Artificial intelligence is a hot topic – PRmoment asked Guy what he thought it would do to the PR and creative industries and he told them it would be a good tool but should never replace actual writers.

In 2023 education secretary Gillian Keegan had one of those “hot mic” moments when you think the mic is off but it’s still running. Guy is among those quoted suggesting this was a rookie error.

Richard Cook of Champion wrote a piece for PRmoment asking about brand messaging – he quoted Guy and it’s here.