Who is this service for?

Often working alongside public relations agencies, we help executives up to and including the C-suite prepare for media interviews to ensure they are productive and the executive's voice is heard. We also help executives preparing to deliver keynote speeches and our value goes beyond this as many of the skills are transferrable to other stakeholders.

What actually happens?

A team often including an experienced journalist and a camera expert will offer input and advice on what journalists, podcasters and other media professionals will need. The core of the sessions, however, is a practical interview session under lights and playback/feedback on the spot. We do this at least twice.

How long does it take?

A basic half-day session will take three and a half hours for up to three delegates.

How much does it cost?

Costs vary but a three-person half-day session will cost £2320 plus VAT. This excludes travel. Extras can include the hire of premises or indeed a full-blown TV studio if required.

What is your catchment area?

We are based in London but over the last couple of years we've worked in Greece, Bahrain and elsewhere. Just ask – we can probably make it work!

MEDIA TRAINING UNDER LIGHTS

On Camera

You need to look and sound your best on screen. We can help.

What do we do?

We help you deliver in front of the camera

At a glance

Takeaway: Dealing with awkward questions, understanding the media and delivering messages in their language, delivering to different publications. Professional recordings of on-screen interviews and written notes.

Who it’s for: Managers without media experience or who need a refresher

Format and length: Half a day at your office for up to three delegates

Delivered by: Guy Clapperton and one of Paul Angell, David Gridley or George Featherby, each of whom will bring their camera equipment

Price: £2320 + VAT

You’re a public relations professional who’s secured an interview opportunity for your client on TV or on video for a website – great! You now need to make sure they sound assured and to remove any glitches in their manner before the event.

Our on-camera spokesperson training involves prep in conjunction with the PR professionals to ensure we deliver a tailored session and then we come to your premises. An experienced journalist – usually our founder Guy – will come with a senior camera operator and put your client through their paces. This normally includes:

Intro talk on the basics
Interview experience recorded followed by live feedback
Talk on tips and tricks
Second interview after 15 minutes prep
Feedback and closing remarks

A session for groups of up to three delegates plus observers from the PR team lasts half a day and starts at £2320 plus VAT.

If you don’t have suitable premises (and we bring our own equipment so any boardroom will be ideal) we can organise locations in London or nearby at reasonable cost.

You’ll leave with the recordings and the tools and techniques to ensure your clients’ message lands properly whether it’s a live broadcast or a pre-record (we’ll also make sure you’re prepared for both). Contact our calendar supremo Jo by clicking this link to arrange an initial chat.

Not quite what you need?

Are your clients headed for mostly written interviews, do they need something basic? See Media training basics
Perhaps they’ll be presenting on stage or screen. In that case see Presentation Masterclass
Maybe they’ve told you they don’t need training but you’re not sure? The Spokesperson Checkup shows you before you decide

Want the full in-studio experience?

We can get you into a TV studio for a session – follow this link for details.

Guy and his camera expert Paul really got the client to feel relaxed, develop messages, and perform really well on camera.

Julie Thompson-Dredge, Director, Frame PR

Our promise to you

What is included

A tailored media training course run at your premises or at a board room we can arrange – before the session we will discuss what you need, whether you have any experience and take it from there
Your objectives and pain points addressed
A trainer with over two decades of experience coaching press spokespeople and almost three decades in the media – a current journalist rather than someone who’s done this in the past
Input from an experienced actor/voice artist where applicable.
An experienced camera technician in the room offering proper feedback and immediate playback in a professional studio environment (also optional!)

CONTACT US

Ready to get started?

We offer messaging sessions, open seminars for more than one client, interview practice and numerous other services both online and in person. The first step is for us to have a conversation so we can explore how exactly we can help.

CONTACT US