Who is this service for?

Often working alongside public relations agencies, we help executives up to and including the C-suite prepare for media interviews to ensure they are productive and the executive's voice is heard. We also help executives preparing to deliver keynote speeches and our value goes beyond this as many of the skills are transferrable to other stakeholders.

What actually happens?

A team often including an experienced journalist and a camera expert will offer input and advice on what journalists, podcasters and other media professionals will need. The core of the sessions, however, is a practical interview session under lights and playback/feedback on the spot. We do this at least twice.

How long does it take?

A basic half-day session will take three and a half hours for up to three delegates.

How much does it cost?

Costs vary but a three-person half-day session will cost £2320 plus VAT. This excludes travel. Extras can include the hire of premises or indeed a full-blown TV studio if required.

What is your catchment area?

We are based in London but over the last couple of years we've worked in Greece, Bahrain and elsewhere. Just ask – we can probably make it work!

Lights, camera, action!

Studio masterclass

A full day or half day in a professional TV studio; your client will gain experience of answering questions under pressure and formulating messages for broadcast, podcast and beyond.

What we do

Your studio for the day

At a glance

Takeaway: The full experience of being interviewed and trained in a studio at a news-style desk and on a daytime TV-style sofa. Your clients will find the environment familiar when they go to their first TV studio.

Who it’s for: Senior executives who need in-studio comfort and expertise

Format and length: From half a day for up to three delegates in central London

Delivered by: Guy Clapperton, Paul Angell

Price: on enquiry – we will need to double check the studio’s rental fees

You need your spokespeople comfortable and making their mistakes in a safe place rather than on live TV. They need confidence, empathy and an ability to pare back their message and deliver it clearly and unambiguously.

We can deliver. You’ll come to a studio in central London, we’ll do a quick presentation on basics and your spokespeople will be straight into the studio, filmed on a daytime TV style couch, behind a news bulletin style desk, down the line or whatever is the best environment for the job. We’ll watch back, critique and repeat.

You’ll have individual feedback and of course a copy of the resulting film afterwards. Your spokespeople will leave comfortable with a studio environment, with their messages sharpened under the rigour of an experienced journalist and – some clients tell us – actively looking forward to their first media interview.

This would suit groups of up to three and pricing is available on enquiry – not being evasive but we will need to check the cost of the studio at the time of booking. Ask our VA Jo to set us up an initial chat.

Not what you needed?

Maybe your client isn’t ready for the studio yet – we can bring our camera expert and his kit to your office.

Perhaps your requirements are for help with less formal podcast interview training – we can help.

If you’re not familiar with your spokesperson’s skill level, have a look at our Spokesperson Checkup.

The media training went fantastically; our spokespeople did great as a result

James Paterson, consumer PR, Currys PC World

Our promise to you

What is included

Train in the studio with us and we will deliver:

A fully confidential session in which we and your spokespeople will have the full run of the studio and boardroom-style meeting room
Real experience of sitting under studio lights and having a dummy interview or two filmed and fed back on
Individual feedback for each delegate and copies of the filmed interviews

Contact us

Ready to get started?

We offer messaging sessions, open seminars for more than one client, interview practice and numerous other services both online and in person. The first step is for us to have a conversation so we can explore how exactly we can help.

Let's have an initial chat