Who is this service for?

Often working alongside public relations agencies, we help executives up to and including the C-suite prepare for media interviews to ensure they are productive and the executive's voice is heard. We also help executives preparing to deliver keynote speeches and our value goes beyond this as many of the skills are transferrable to other stakeholders.

What actually happens?

A team often including an experienced journalist and a camera expert will offer input and advice on what journalists, podcasters and other media professionals will need. The core of the sessions, however, is a practical interview session under lights and playback/feedback on the spot. We do this at least twice.

How long does it take?

A basic half-day session will take three and a half hours for up to three delegates.

How much does it cost?

Costs vary but a three-person half-day session will cost £2320 plus VAT. This excludes travel. Extras can include the hire of premises or indeed a full-blown TV studio if required.

What is your catchment area?

We are based in London but over the last couple of years we've worked in Greece, Bahrain and elsewhere. Just ask – we can probably make it work!

ARE YOUR CLIENTS INTIMIDATED BY MEDIA?

Press for attention: media training basics

Do journalists make your clients nervous – but they need to publicise their business? You've come to the right place.

What do we do?

We make your interviews work for you

At a glance

Takeaway: Strong ability to steer an interview, tips and techniques on avoiding traps and increased fluency; basic interview recording from a DSLR and written notes as followup

Who it’s for: Spokespeople who have yet to meet the press

Format and length: Half a day at your office for up to three delegates

Delivered by: One of the experienced trainers on our team

Price: £1620 + VAT

Your client has a press opportunity coming up and you need them to make the best of it. You’ve seen others get led around an interview by the nose when a journalist or other influencer takes full control and asks all the wrong questions, meaning you don’t get value for your business or for the readers.

We can help. We’ll have an initial consultation to find out about the sort of written media you’re aiming for and we’ll find the right trainer for your needs. We’ll work out an agenda that will involve a visit from the trainer and at least two practice interviews per delegate, recorded on a DSLR camera (not for distribution!) so you can have a look at it and we can work out what the spokespeople are doing right and wrong. We’ll offer feedback and explain the techniques journalists might use and some techniques to throw back at them.

Your client will finish better able to deliver the message they need to land – and the readers will get a better deal as clients will be able to share their expertise properly. Pricing from £1620 plus VAT for half a day in person covering up to three delegates. Contact our diary expert Jo by clicking here to arrange a time for an initial chat. Team dispersed? Have a look at our Zoom offering.

Not quite what you were looking for?

For experience training with a camera expert as well check our On Camera offering

To work on presentations on camera with a professional presenter see Presentation Masterclass

Not sure where your spokespeople’s strengths and weaknesses are? Have a look at our Spokesperson Checkup

Guy has the ability to create sessions which are actionable. I always come away with a clear view of what’s working well - and the qualities to harness - but also areas for improvement and how to improve.

Katie de Cozar, Head of Communications, Checkout.com

Our promise to you

What is included

A tailored media training course run at your premises or at a board room we can arrange – before the session we will discuss what you need, whether your client has any media experience and take it from there
Your objectives and pain points addressed
A trainer with over two decades of experience coaching press spokespeople and over three decades in the media – a current journalist rather than someone who’s done this in the past

CONTACT US

Ready to get started?

Clapperton Media Training has been supporting PR professionals in training their

CONTACT US