Who is this service for?

Often working alongside public relations agencies, we help executives up to and including the C-suite prepare for media interviews to ensure they are productive and the executive's voice is heard. We also help executives preparing to deliver keynote speeches and our value goes beyond this as many of the skills are transferrable to other stakeholders.

What actually happens?

A team often including an experienced journalist and a camera expert will offer input and advice on what journalists, podcasters and other media professionals will need. The core of the sessions, however, is a practical interview session under lights and playback/feedback on the spot. We do this at least twice.

How long does it take?

A basic half-day session will take three and a half hours for up to three delegates.

How much does it cost?

Costs vary but a three-person half-day session will cost £2320 plus VAT. This excludes travel. Extras can include the hire of premises or indeed a full-blown TV studio if required.

What is your catchment area?

We are based in London but over the last couple of years we've worked in Greece, Bahrain and elsewhere. Just ask – we can probably make it work!

MAKE YOUR CLIENTS HEARD

Pitch Perfect: PR masterclass

Your public relations company has new recruits. They are nervous of approaching journalists and other media professionals with story ideas. If this is you, read on!

At a glance

Takeaway: Confidence and accuracy in targeting and pitching stories to journalists

Who it’s for: PR professionals beginning their journey

Format and length: Half a day at your office for up to five delegates

Delivered by: Guy Clapperton

Price: £1620 + VAT

You’re a growing public relations organisation and you are keen to develop the next generation of talent. So you want to set them pitching stories to journalists, bloggers, podcasters – and they’re nervous and inexperienced. Should they pick up the phone? Do they know enough about their client?

This is where our lead trainer Guy Clapperton can help because he is a journalist of 30+ years in print, a small amount of broadcast and as a podcaster for almost half a decade. He will visit your premises and run a workshop. It will be very hands-on; your intake will go through written pitches they have sent to journalists as well as role playing phone pitches, there will be feedback, examples of where a pitch has worked and not – and Guy will check his phone to see what pitches he has received while the session is going on!

Don’t take our word for it. Here’s what one client said:

“Guy’s Pitching Masterclass was so insightful and provided the team with knowledge, tips and skills for their future pitches. His friendly approach instantly put the team at ease despite a lot of them just starting their PR careers. And he certainly inspired some of the team members as his guidance and constructive feedback has since helped us to generate top tier results for our clients.” – Vicki Curtis, head of media, Whiteoaks International

Interested? Contact us and we’ll have an exploratory chat. £1620 plus VAT for half a day including up to five delegates.

Looking for something a bit more advanced?

The interview arena is changing – our session on podcasts could help your colleagues train your clients.

Looking for help with writing with intent for PR? We can help.

Guy’s friendly and approachable demeanour puts our teams at ease and creates a really positive environment to learn and ask questions

Louise Palmer, Wildfire PR

Our promises to you

What is included

A tailored pitching masterclass run at your premises or at a board room we can arrange – before the session we will discuss what you need, the experience of your delegates and take it from there
Your objectives and pain points addressed
A trainer with over a decade of experience coaching press spokespeople and almost three decades in the media – a current journalist and podcaster rather than someone who’s done this in the past

Contact us

Ready to get started?

We offer messaging sessions, open seminars for more than one client, interview practice and numerous other services both online and in person. The first step is for us to have a conversation so we can explore how exactly we can help.

CONTACT US