Who is this service for?

Often working alongside public relations agencies, we help executives up to and including the C-suite prepare for media interviews to ensure they are productive and the executive's voice is heard. We also help executives preparing to deliver keynote speeches and our value goes beyond this as many of the skills are transferrable to other stakeholders.

What actually happens?

A team often including an experienced journalist and a camera expert will offer input and advice on what journalists, podcasters and other media professionals will need. The core of the sessions, however, is a practical interview session under lights and playback/feedback on the spot. We do this at least twice.

How long does it take?

A basic half-day session will take three and a half hours for up to three delegates.

How much does it cost?

Costs vary but a three-person half-day session will cost £2320 plus VAT. This excludes travel. Extras can include the hire of premises or indeed a full-blown TV studio if required.

What is your catchment area?

We are based in London but over the last couple of years we've worked in Greece, Bahrain and elsewhere. Just ask – we can probably make it work!

Write On - Copywriting for PR eEecutives

Write on!

You get one chance to grab attention. Blow it and you're sunk - but we can help

At a glance

Takeaway: Fluency in copywriting, repurposing skills, sharper targeting, basic grammar refresher

Who it’s for: PR professionals

Format and length: Half a day at your office for up to six delegates

Delivered by: Guy Clapperton

Price: £1620 + VAT

You’re a public relations senior and you need your team to be able to write opinion pieces, press releases and socials in a corporate voice, you need their style to be compelling, in character and effective. Your team is great but fresh and not used to writing as someone else or their company.

We can help. Founder and main trainer Guy Clapperton has 30+ years of experience as a journalist and copywriter. He will spend time with your staff taking them through the basics of grammar, writing in character as if they were your client and mastering house styles.

You need your staff to get results and attention spans are low. We’ll help sharpen intros, pare back to your client messages and impress the importance of length and deadlines on your colleagues. Up to six people in a very practical course will cost £1620 plus VAT for half a day. Our VA Jo will find out about availability if you email her.

How else can we support your colleagues?

If you have a new cohort don’t forget we also offer our pitching masterclass to sell stories in to journalists – why not combine the two for a full day’s session, as some of our clients have?

And if your company needs to brief its clients for taking part in longer-form podcasts, check our page here.

Guy’s friendly and approachable demeanour puts our teams at ease and creates a really positive environment to learn and ask questions

Louise Palmer, Wildfire PR

Our promise to you

What is included

A tailored writing masterclass run at your premises or at a board room we can arrange – before the session we will discuss what you need, the experience of your delegates and take it from there
Your objectives and pain points addressed
A trainer with decades of experience coaching press spokespeople and helping people to be clear – a current journalist and podcaster rather than someone who’s done this in the past

Contact us

Ready to get started?

We offer messaging sessions, open seminars for more than one client, interview practice and numerous other services both online and in person. The first step is for us to have a conversation so we can explore how exactly we can help.

CONTACT US