Copywriting for PR executives

Write on!

You get one chance to grab attention. Blow it and you're sunk - but we can help

You’re a public relations senior and you need your team to be able to write opinion pieces, press releases and socials in a corporate voice, you need their style to be compelling, in character and effective. Your team is great but fresh and not used to writing as someone else or their company.

We can help. Founder and main trainer Guy Clapperton has 30+ years of experience as a journalist and copywriter. He will spend time with your staff taking them through the basics of grammar, writing in character as if they were your client and mastering house styles.

You need your staff to get results and attention spans are low. We’ll help sharpen intros, pare back to your client messages and impress the importance of length and deadlines on your colleagues.

And if you have a new cohort don’t forget we also offer our pitching masterclass to sell stories in to journalists – why not combine the two, as some of our clients have?

Guy’s friendly and approachable demeanour puts our teams at ease and creates a really positive environment to learn and ask questions

Louise Palmer, Wildfire PR

Our promise to you

What is included

  • A tailored writing masterclass run at your premises or at a board room we can arrange – before the session we will discuss what you need, the experience of your delegates and take it from there
  • Your objectives and pain points addressed
  • A trainer with over a decade of experience coaching press spokespeople and almost three decades in the media – a current journalist and podcaster rather than someone who’s done this in the past
Contact us

Ready to get started?

We offer messaging sessions, open seminars for more than one client, interview practice and numerous other services both online and in person. The first step is for us to have a conversation so we can explore how exactly we can help.