You’re a public relations professional and you’ve secured some coverage for your client. They are going to meet a journalist but they don’t appear willing to practice for the interview. Here’s a strategy that might help.
Tag: media training
Clapperton Media Training is proud to announce that founder, chief executive and tea maker Guy Clapperton has been named among the inaugural Independent Impact 50, which aims to showcase the influence, commitment and contribution of the UK’s independent PR sector.
“It’s great to be able to share in this long-overdue celebration of an independent practitioner community that been ignored for too long,” says Guy. “It is so refreshing to see independent practitioners being truly celebrated and showcased for the value what they do, not who they work for”
As Guy says in the video, this was a particular pleasure because he and his colleagues are trainers rather than pure-play PR practitioners which makes this sort of recognition very special.
The winners aren’t ranked, just listed. PRovokeMedia has the full story here.
I once media trained a woman and she was panicking before we even moved to the second question. My opening query was as simple as “Tell me about yourself and your organisation”,
She thought I was asking something dreadfully personal. She wanted to know why I’d need to know about her rather than her business. Actually “My name is XX, I’m a product manager and I’ve worked here for five years” would have been fine.
As you’ll gather from the video, just a minute and nine seconds, she’s not the only one. Have a look at it and let me know what you think!