Media training

Media tip: Who’s pitched us?

One of lead trainer Guy’s favourite games when training junior PR people to pitch to journalists, if not his absolute favourite, is to pull out his phone. He never knows what he’ll find because he’s looking at emails that have come in, often since the session started.

He has a look to see who’s been targeting well and whether there are any completely irrelevant pitches, stuff that he would never have written about in around 35 years of journalism (this doesn’t mean they’re poor products or whatever, just that he’s not the right journalist and never was).

So he thought he’d try the same trick just before recording a video and see what happened…

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We work with you to instil a calm, cool confidence with the media. We want you to leave the room equipped with tools and techniques to ensure your points are understood by journalists and other media professionals and made in such a way that they'll report them accurately