Initiative launching

Clapperton Media Mastermind

Lead trainer Guy writes:

Feeling a little isolated as a freelance PR pro?

Running a solo public relations business can be rewarding, but let’s be honest—it’s not always easy. You’re juggling client work, keeping the business afloat, and trying to stay ahead of trends like AI and SEO. You’d love to revamp your strategy, improve your processes, and bounce ideas off others, but… it’s just you. And overwhelm can feel like the default setting.

That’s exactly why I’m launching something I know works: a Mastermind group for independent PR and comms professionals.

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What’s a Mastermind?

It’s a structured, confidential group where like-minded professionals meet monthly to:

• Hear from top-notch experts on hot topics like AI, SEO, and pricing strategies.
• Share challenges and successes in a moderated, focused way.
• Get actionable feedback, fresh ideas, and support from people who get it—your peers.

For over a decade, I’ve been part of various Mastermind groups, and they’ve been a total game-changer. Think of it like having your own board of advisors, giving you shortcuts to solutions and ideas you hadn’t even considered.

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What can you expect?

Each virtual session will feature:

A topical briefing

We’ll bring in expert speakers to keep you ahead of the curve on things like:

AI and public relations (it’s coming fast—let’s stay ready).

SEO: Staying visible and up-to-date with Google’s ever-changing rules.

Pricing strategies: Stop undercharging and start valuing your work.

Client care and retention: Keeping clients happy and loyal.

Growth and collaboration: Finding opportunities to scale or team up.

Measurement: Proving PR’s value in a way that impresses clients.

Structured problem-solving

In the second half of the meeting, we’ll take a deep dive into the business challenges you’re facing, with input and ideas from the group. It’s practical, supportive, and gets results.

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Why join?

I’m not claiming to be the expert in all these areas—that’s why I’ll source brilliant speakers and specialists for us. My role is to moderate the sessions, keep us on track, and make sure everyone gets the most out of it.

Here’s what I’ve gained personally from being in a Mastermind:

• A clearer SEO strategy.
• Better pricing (and confidence to stick to it).
• A professional, seamless client journey.
• Accountability that keeps me focused on the business goals I set.

The bottom line? It’s saved me time, sparked innovation, and made work a lot more fun. And I want that for you, too.

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Let’s make freelancing less lonely and a lot more effective.

If you’re an independent PR professional ready to grow, learn, and connect with others who are in the same boat, this group is for you.

Drop me a message if you’d like to know more including membership costs—I’d love to have you on board.

Contact us