PR agencies large and small are under constant pressure to deliver results efficiently. Yet many teams find that one task quietly drains far more time and energy than they realise: ineffective media pitching.
For many agencies and in-house teams, the cycle is all too familiar. Drafts that don’t quite land. Endless rewrites. Promising stories that somehow never make it out of the inbox. Hours lost to a process that should take minutes, and opportunities slipping away simply because the initial pitch missed the mark. Journalists just don’t care, hence the shruggy image.
At Clapperton Media Training, this is exactly the problem our Pitch Perfect session is designed to solve.
An Investment in Skills — and in Efficiency
When PR managers send junior colleagues to our masterclasses, they’re not just supporting early-career development. They are strengthening their own pipeline. Stronger pitching skills mean fewer rewrites, fewer dead ends and fewer hours spent salvaging work that was never likely to succeed.
This isn’t just training. It’s an operational upgrade.
What Better Pitching Really Delivers
Our training helps delegates understand:
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How journalists actually think — and what makes them respond.
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What to cut from a pitch to avoid instant deletion.
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How to spot weaknesses before the email is ever sent.
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How to build long-term media relationships rather than chasing one-off wins.
The result?
Managers spend less time correcting and amending pitches. Success rates increase. Junior staff gain the confidence to craft smarter, tighter, more relevant story ideas. Teams become faster, sharper and more aligned with what journalists genuinely need.
A single story placement can be a success — but long-term relationships built on intelligent, relevant pitching are far more valuable. Our sessions are designed to help PR teams move from the former to the latter.
Upcoming Pitching Masterclass — 8 December
Clapperton Media Training still has places available on our 8th December morning and afternoon courses in London.
For agencies asking themselves where their time and energy are disappearing, this is often the most effective place to start.
For details, or to reserve a place, simply get in touch.
