When your clients step in front of a journalist, are they truly in control of the conversation? Too often, spokespeople lose their message as the journalist takes the lead. That’s where Guy Clapperton and Clapperton Media Training come in.
With over 30 years as a journalist and more than 20 years as a media trainer, Guy knows exactly how interviews work—from both sides. He’s contributed to the Guardian, Times, New Statesman, and countless trade publications, so he understands how reporters think, what they’re looking for, and how your clients can stay on message while still giving a compelling interview. He’s also been interviewed as an author of “This Is Social Media” internationally – so he knows how it is to be rephrased and “helped” by media professionals massaging his quotes.
As a professional speaker for 20 years, he also works with executives on their presentation skills and Q&A confidence. Whether training alone or with a team, his focus is on the person behind the words—helping spokespeople communicate with clarity, authority, and authenticity.
✅ Trainer for the CIPR’s “Virtual Presentation” courses since 2021
✅ Fellow of the Professional Speaking Association since 2011
✅ Media training experience across four continents
✅ Member of the Chartered Institute of Public Relations
✅ Winner of Theo Paphitis’ Small Business Sunday
✅ Freeman of the Company of Communicators (2024)
✅ Freeman of the City of London (2025)
If you’re a PR professional looking for top-tier media training to help your clients make a lasting impact in interviews, let’s talk.
