I once media trained a woman and she was panicking before we even moved to the second question. My opening query was as simple as “Tell me about yourself and your organisation”,
She thought I was asking something dreadfully personal. She wanted to know why I’d need to know about her rather than her business. Actually “My name is XX, I’m a product manager and I’ve worked here for five years” would have been fine.
As you’ll gather from the video, just a minute and nine seconds, she’s not the only one. Have a look at it and let me know what you think!