Pitch perfect: PR masterclass

You’re a growing public relations organisation and you are keen to develop the next generation of talent. So you want to set them pitching stories to journalists, bloggers, podcasters – and they’re nervous and inexperienced. Should they pick up the phone? Do they know enough about their client?

This is where our lead trainer Guy Clapperton can help because he is a journalist of 30+ years in print, a small amount of broadcast and as a podcaster for almost half a decade. He will visit your premises and run a workshop. It will be very hands-on; your intake will go through written pitches they have sent to journalists as well as role playing phone pitches, there will be feedback, examples of where a pitch has worked and not – and Guy will check his phone to see what pitches he has received while the session is going on!

Don’t take our word for it. Here’s what one recent client said:

“Guy’s Pitching Masterclass was so insightful and provided the team with knowledge, tips and skills for their future pitches.  His friendly approach instantly put the team at ease despite a lot of them just starting their PR careers.  And he certainly inspired some of the team members as his guidance and constructive feedback has since helped us to generate top tier results for our clients.”  – Vicki Curtis, head of media, Whiteoaks International