It’s always important to know who you’re talking to when it comes to the media. One outlet’s audience will be different from others, they’ll respond differently to the same stories or will need a different angle and they’ll take different actions afterwards. Appear in a consumer publication talking about a money-saving gadget and you’ll hopefully appeal to those consumers; appear in a trade publication about the same thing and you might appeal to dealers, who will want to know more about the numbers.
That’s what this latest video tip is about – doing the basic research and not going in unarmed!
