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Not just home based

Why use Brits?

International media training can mean a lot of things . Some might take it to mean “multilingual”. In that case, services from Clapperton Media Training are not the right place to look. Guy is learning Spanish on Duolingo but that’s not much help yet. Unless a small boy walks in eating an apple, in which case he will be able to explain everything.

He has, though,, been to Germany recently. He was in Paris earlier this year doing the same thing. Recently he trained someone online from Hungary. This is a country he’d visited for some in-person training in 2023. So why, he asked the clients, did they choose a British media trainer rather than someone local?

International outlook

The first answer was that they didn’t want any British trainer, they wanted him in particular . That’s always good to hear.

The second might resonate with you if your PR company has clients abroad. Our German client said our credentials were invaluable when making the final choice. Even so, there were other factors.

For one thing they were targeting international media. International media training rather than focusing on a single country was therefore imperative. For most of the international media you’re going to need to do the interviews in English. The best way to practice this is with a native English speaker.

That’s not all though. The German contact also commented that the British media is often known to be tough. So a British trainer would be rigorous. Moreso than the American or other English-speaking counterparts. For this reason engaging an English trainer was essential – and of course travel from the UK was feasible.

If you’re in PR this might sound like your client. They may need international media training. It might sound like your company if you’re the internal comms person. It certainly sounds like our sort of client. Remember, if you’re looking for media training but you’re not in the UK, we’re nonetheless not that far away.

(Image: holiday snap by Guy from Trinity College in Dublin, which we decided was actually livelier than any of the paid-for globe pictures we might be able to find for you!)

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