How good is your team?
Do your spokespeople need an MOT?
ARE YOUR SPOKESPEOPLE READY TO BE INTERVIEWED BY A JOURNALIST?
Most PR professionals have a group of spokespeople they believe will perform well under pressure. But when was the last time you actually tested them?
Our Spokesperson MOT gives them a practical check-up before you need them for real - like an MOT for your car, but for their media performance.
In around an hour, delivered online or in person, we put your spokesperson through a realistic interview, with the style and difficulty agreed with the PR lead in advance. We assess how they land their key messages, how they cope under pressure, and where the gaps are.
You get a written report - our aim is within 48 hours - with an honest assessment of what's working and what needs fixing, if anything.
No lengthy training programme. No generic presentation. Just a practical check under pressure.
HOW IT WORKS
Online is our preferred format, particularly for single spokespeople and international clients. For multiple delegates on the same day, we can run the MOT in person instead.
If you want us to evaluate three or more spokespeople in person, we can bring in a camera operator to record each session for the spokesperson's own review. This adds cost, and below three delegates it isn't usually worth it - we'll tell you honestly if that's the case for you.
PRICING
£495 plus VAT for a single virtual session and feedback - ask us about pricing for up to five clients in person a full day with the camera operator present. We'd love to discuss your requirements.
FREQUENTLY ASKED QUESTIONS
How is a Spokesperson MOT different from full media training?
It's an assessment, not a course. Full training builds skills over a longer programme; the MOT is a short, realistic check that tells you where your existing spokespeople stand right now.
Is it run online or in person?
Both. Online is our preferred format for single spokespeople and international clients. In-person suits multiple delegates on the same day.
How quickly do we get the report?
We aim for 48 hours, though this can vary depending on our schedule.
What kind of questions will my spokesperson face?
The style and difficulty are agreed with your PR lead in advance, so the grilling matches the kind of interview or scrutiny they're actually likely to face.
Can you evaluate more than one spokesperson in a day?
Yes - ask us about pricing for up to five delegates in a single day, in person.
Is a camera operator worth adding?
Only really from three delegates upwards in person - below that, we'll usually recommend against the extra cost.
What happens if someone doesn't perform well?
You get an honest, practical report. There's no pressure to book further training.
What criteria will you use - what do good and bad look like?
Our founder and lead trainer Guy has decades of experience as a journalist that he will deploy. He will look for clarity, fluency, articulation, flagging energy levels and a great deal more. This will be subject to a discussion with the PR team to make sure we're aligned on what we're checking for.
