MEDIA TRAINING & MENTORING SINCE 2002

Media training

Media tip: we’re not out to get you

I once media trained a woman and she was panicking before we even moved to the second question. My opening query was as simple as “Tell me about yourself and your organisation”,

She thought I was asking something dreadfully personal. She wanted to know why I’d need to know about her rather than her business. Actually “My name is XX, I’m a product manager and I’ve worked here for five years” would have been fine.

As you’ll gather from the video, just a minute and nine seconds, she’s not the only one. Have a look at it and let me know what you think!

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We work with you to instil a calm, cool confidence with the media. We want you to leave the room equipped with tools and techniques to ensure your points are understood by journalists and other media professionals and made in such a way that they'll report them accurately

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